Google Ads

Google Ads is an online advertising platform developed by Google that allows businesses to display ads on Google’s search engine results pages (SERPs), websites within the Google Display Network, YouTube videos, and other partner websites. It operates on a pay-per-click (PPC) model, where advertisers bid on keywords relevant to their target audience and pay for each click on their ad.

Google Ads supports various ad formats, including text ads, display ads, video ads, shopping ads, app promotion ads, and more. Each format serves different purposes and can be tailored to specific campaign goals.

Advertisers select keywords relevant to their business or products. When users search for these keywords on Google, the ads may appear at the top or bottom of the search results page.

FAQ’S

What is Google Ads?

Google Ads is an online advertising platform developed by Google that enables businesses to create and display ads across various Google platforms, including search results, websites within the Google Display Network, YouTube, and partner sites.

How does Google Ads work?

Advertisers bid on keywords relevant to their target audience. When users search for these keywords, an ad auction occurs, considering factors like bid amount, ad relevance, and expected click-through rate. The winning ads appear on the search results page.

What are the different types of Google Ads?

Google Ads offers various ad formats, including text ads, display ads, video ads, shopping ads, app promotion ads, and more. Each format serves specific purposes and caters to different campaign objectives.